IBAS – International Brazil Air Show is a powerful business opportunity for the sector and attending the event is strategic for everyone involved in the aerospace and airports universe in Latin America. To publicize the event, a comprehensive marketing campaign will be developed, with ads in magazines and sites in the industry, email marketing campaigns, online newsletters, website with news and relevant information about the industry, media relations, distribution of invitations to the target audience and development of the official event catalog, with information from all participants.